Rodrigo Estrada · Product Designer

Rodrigo Estrada

Sr. Product Designer Fintech & Crypto

Sr. Product Designer with a strong focus on product management. I use data, research, and lean practices to ship useful, high-performing products.

Rodrigo Estrada

Sr. Product Designer Fintech & Crypto

Sr. Product Designer with a strong focus on product management. I use data, research, and lean practices to ship useful, high-performing products.

Case Studies

Case studies

New home & Activation

Xapo Bank · 2025

Xapo Bank moved from a 30-day trial to a $1,000 upfront annual fee. We redesigned the discovery of the app to support this key strategical change.

Results · $ 450K in subscriptions · 2× ARR

New home & Activation

Xapo Bank · 2025

Xapo Bank moved from a 30-day trial to a $1,000 upfront annual fee. We redesigned the discovery of the app to support this key strategical change.

Results · $ 450K in subscriptions · 2× ARR

New home & Activation

Xapo Bank · 2025

Xapo Bank moved from a 30-day trial to a $1,000 upfront annual fee. We redesigned the discovery of the app to support this key strategical change.

Results · $ 450K in subscriptions · 2× ARR

New home & Activation

Xapo Bank · 2025

Xapo Bank moved from a 30-day trial to a $1,000 upfront annual fee. We redesigned the discovery of the app to support this key strategical change.

Results · $ 450K in subscriptions · 2× ARR

Banking CRM Discovery

Xapo Bank · 2024

We explored an in-house CRM to replace third-party tools that were being used at the time. This would fix inneficiencies and increase the quality of customer support

Results · Project pre-approved

Banking CRM Discovery

Xapo Bank · 2024

We explored an in-house CRM to replace third-party tools that were being used at the time. This would fix inneficiencies and increase the quality of customer support

Results · Project pre-approved

Banking CRM Discovery

Xapo Bank · 2024

We explored an in-house CRM to replace third-party tools that were being used at the time. This would fix inneficiencies and increase the quality of customer support

Results · Project pre-approved

Banking CRM Discovery

Xapo Bank · 2024

We explored an in-house CRM to replace third-party tools that were being used at the time. This would fix inneficiencies and increase the quality of customer support

Results · Project pre-approved

Burnout Exercises

Yerbo · 2021

Yerbo was well known for its surveys to diagnose burnout risk in tech teams. We redesigned its burnout exercises to increase its conversion rate

Results · x8 conversion rate

Burnout Exercises

Yerbo · 2021

Yerbo was well known for its surveys to diagnose burnout risk in tech teams. We redesigned its burnout exercises to increase its conversion rate

Results · x8 conversion rate

Burnout Exercises

Yerbo · 2021

Yerbo was well known for its surveys to diagnose burnout risk in tech teams. We redesigned its burnout exercises to increase its conversion rate

Results · x8 conversion rate

Burnout Exercises

Yerbo · 2021

Yerbo was well known for its surveys to diagnose burnout risk in tech teams. We redesigned its burnout exercises to increase its conversion rate

Results · x8 conversion rate

Credit Card Repayment UX

Mercado Pago · 2019

Mercado Pago launched its first in-house credit card. I was responsible of creating the repayment experience.

Results · +85NPS · $ 300k allocated

Credit Card Repayment UX

Mercado Pago · 2019

Mercado Pago launched its first in-house credit card. I was responsible of creating the repayment experience.

Results · +85NPS · $ 300k allocated

Credit Card Repayment UX

Mercado Pago · 2019

Mercado Pago launched its first in-house credit card. I was responsible of creating the repayment experience.

Results · +85NPS · $ 300k allocated

Credit Card Repayment UX

Mercado Pago · 2019

Mercado Pago launched its first in-house credit card. I was responsible of creating the repayment experience.

Results · +85NPS · $ 300k allocated

Other cases

Payment Flow Optimization

Xapo Bank

+95 SPR

Web Paywall Redesign

Xapo Bank

+56% SPR

Cross-selling in Congrats

Xapo Bank

7% CTR

Compliance UX Improvements

Xapo Bank

Concierge Feature Coneptualization

Xapo Bank

Team Setting UX

Yerbo

Web Onboarding Optimization

Yerbo

Shop Your Way Loyalty App

SYW + Mastercard

4.5 Stars in App store (+4K ratings)

Management Platform POC

Cattler

Personal Loans Growth

Mercado Pago

3x Conversion

Branding Exploration for AI company

Anyone AI

Rodrigo

Estrada

Rodrigo

Estrada

Rodrigo

Estrada

Thanks for reading

Rodrigo

Estrada

Thanks for reading