Rodrigo Estrada · Product Designer

Rodrigo Estrada

Sr. Product Designer Fintech & Crypto

Sr. Product Designer with a strong focus on product management. I use data, research, and lean practices to ship useful, high-performing products.

Currently on stealth mode

Rodrigo Estrada

Sr. Product Designer Fintech & Crypto

Sr. Product Designer with a strong focus on product management. I use data, research, and lean practices to ship useful, high-performing products.

Currently on stealth mode

Case Studies

Case studies

New home & Activation

Xapo Bank · 2025

Xapo Bank moved from a 30-day trial to a $1,000 upfront annual fee. We redesigned the discovery of the app to support this key strategical change.

Results · $ ***K in subscriptions · 2× ARR

New home & Activation

Xapo Bank · 2025

Xapo Bank moved from a 30-day trial to a $1,000 upfront annual fee. We redesigned the discovery of the app to support this key strategical change.

Results · $ ***K in subscriptions · 2× ARR

New home & Activation

Xapo Bank · 2025

Xapo Bank moved from a 30-day trial to a $1,000 upfront annual fee. We redesigned the discovery of the app to support this key strategical change.

Results · $ ***K in subscriptions · 2× ARR

New home & Activation

Xapo Bank · 2025

Xapo Bank moved from a 30-day trial to a $1,000 upfront annual fee. We redesigned the discovery of the app to support this key strategical change.

Results · $ ***K in subscriptions · 2× ARR

Banking CRM Discovery

Xapo Bank · 2024

We explored an in-house CRM to replace third-party tools that were being used at the time. This would fix inneficiencies and increase the quality of customer support

Results · Project pre-approved

Banking CRM Discovery

Xapo Bank · 2024

We explored an in-house CRM to replace third-party tools that were being used at the time. This would fix inneficiencies and increase the quality of customer support

Results · Project pre-approved

Banking CRM Discovery

Xapo Bank · 2024

We explored an in-house CRM to replace third-party tools that were being used at the time. This would fix inneficiencies and increase the quality of customer support

Results · Project pre-approved

Banking CRM Discovery

Xapo Bank · 2024

We explored an in-house CRM to replace third-party tools that were being used at the time. This would fix inneficiencies and increase the quality of customer support

Results · Project pre-approved

Burnout Exercises

Yerbo · 2021

Yerbo was well known for its surveys to diagnose burnout risk in tech teams. We redesigned its burnout exercises to increase its conversion rate

Results · x8 conversion rate

Burnout Exercises

Yerbo · 2021

Yerbo was well known for its surveys to diagnose burnout risk in tech teams. We redesigned its burnout exercises to increase its conversion rate

Results · x8 conversion rate

Burnout Exercises

Yerbo · 2021

Yerbo was well known for its surveys to diagnose burnout risk in tech teams. We redesigned its burnout exercises to increase its conversion rate