Backed by data.
Crafted with care.
We rely on digital products for everything.
We wake up with our phones, talk to our families through WhatsApp, check the news over breakfast, and commute using GPS. We trust these tools to manage our money, keep us connected, watch over our homes while we’re away.
The need for digital products has never been higher. So it’s our responsibility.
Great design isn’t just about how things look. It’s about the people who use it. It’s about creating value, less noise. More headspace.
With an MBA and +6 years of designing for international companies, I embrace foundational, simple work that produces results.
I connect data, strategy, usability, and execution to design products that produces real impact.
Approach
Functional, data driven design
With an MBA and +6 years of designing for international companies, I embrace foundational, simple work that produces results.
Down-to-earth design process understanding users' needs first, working with data, not assumptions, and combining everything into meaningful solutions.
Foundations
Why fintech?
Being born in Argentina—like in many developing countries—means living with a volatile currency.
Imagine living in a place with 50% average inflation.
People are forced to convert their savings to USD and store cash at home, despite the security risks.
Then wait for the right moment to spend it.
I couldn’t trust my local bank or government to do the right thing—so I set out to build something better.
Rodri
Estrada
Location
Barcelona,
Spain
Timezones
European (WET, CET, EET)
East coast (EST)
Work
Currently at
Role
Sr. Product Designer,
Growth Squad
Language
Spanish (Native)
English (C1)
Study
MBA
Bachelor in graphic design