Anyone AI is an edtech startup based in Latin America, helping developers transition into AI/ML roles through intensive, mentor-led training. With a “pay when you get hired” model, the company offers real career outcomes—most students land a job in ~6 months, often tripling their salary.

At the time of engagement, the company had no formal branding system in place. They needed a visual identity that reflected their mission, stood out in the edtech space, and could scale across both product and marketing.

We started from zero—no logo, no color palette, no type system.

The approach:

• Defined core brand values through stakeholder workshops (accessibility, transformation, rigor, optimism)

• Analyzed competitors in the global edtech and AI talent space to identify whitespace

• Explored multiple visual directions to balance technical credibility with human aspiration

• Built a foundational system: logo, color palette, typography, tone of voice, and key applications (site, pitch decks, social assets)

  
  

The final direction emphasized clarity, momentum, and accessibility—capturing the spirit of a community helping Latin American developers break into global AI careers.

This work gave Anyone AI its first cohesive visual identity and set the foundation for future growth.