Revamping Burnout Coping Exercises
Summary
We redesigned Yerbo’s Exercises module to help users manage burnout effectively and stick to healthy routines. The initial MVP failed to drive engagement—only 1% of users saved exercises, and blank templates required too much effort.
Our solution introduced curated programs tailored to burnout diagnosis, 10-minute guided exercises, and a distraction-free experience. These changes reduced cognitive load and made it easier for users to take action.
Results
Conversion rate increased from 1% to 8x
Reduced user effort through ready-to-use, contextual programs
Strengthened MVP to align with Yerbo’s long-term vision
Yerbo
2021
Timeline 2 month
