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Revamping Burnout Coping Exercises

Summary

We redesigned Yerbo’s Exercises module to help users manage burnout effectively and stick to healthy routines. The initial MVP failed to drive engagement—only 1% of users saved exercises, and blank templates required too much effort.


Our solution introduced curated programs tailored to burnout diagnosis, 10-minute guided exercises, and a distraction-free experience. These changes reduced cognitive load and made it easier for users to take action.

Results

  • Conversion rate increased from 1% to 8x

  • Reduced user effort through ready-to-use, contextual programs

  • Strengthened MVP to align with Yerbo’s long-term vision



Yerbo

2021

Timeline 2 month

Case study coming soon. Curious to know more?

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